During a video broadcast on TikTok, Valeria was at her beauty salon, Blossom The Beauty Lounge, in Jalisco, Mexico. While speaking to her audience, she recounted that a person named Érika had warned her about the arrival of a package that was supposed to be delivered directly to her.
In the livestream, Márquez mentioned that Érika told her the following: a man had arrived at the salon, asked for Valeria, and, thinking Érika was her, refused to leave the package.
She also said that the man needed to take a photo of the influencer at the moment she received the package, which raised suspicion and discomfort in Valeria. In a worried tone, she even said: “Maybe they were going to kill me.”
Minutes later, Valeria saw a man walk in and said, “Here he comes.” At that moment, the man asked if she was Valeria and, upon receiving confirmation, shot her three times.
The gunshots to her abdomen and head caused her immediate death, despite the arrival of paramedics.
What shocked users the most was that, after the shots were fired, the woman identified as Érika—who had already been part of the conversation in the video—grabbed the phone and ended the livestream, all without showing any emotion.
Her face, visible for a few seconds on screen, was expressionless, which drew even more attention on social media.
Érika had previously appeared in other livestreams alongside Valeria, and the two followed each other on their personal accounts and the beauty salon’s accounts. Media outlets like El Clarín have compiled this information to show the closeness between the two women.
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Érika, an employee of the salon and someone close to Valeria, appeared expressionless after the crime and ended the livestream, which sparked suspicion. (Valeria Márquez/TikTok)
The case is still under investigation by the Zapopan Prosecutor’s Office, which is considering femicide as the main line of inquiry.
Authorities clarified in an official statement that there are currently no arrests or identified suspects, and that there are no direct accusations against any individual in the case file.
This crime is also linked to previous threats Valeria had reportedly received from an ex-boyfriend, which she had publicly shared on social media.
The creation of this content involved the assistance of artificial intelligence. The source of this information is from a media outlet of the Grupo de Diarios América (GDA) and was reviewed by an editor to ensure accuracy. The content was not generated automatically.
Livestreams featuring videos of Valeria Márquez create confusion on TikTok
An unofficial new account has been broadcasting old videos of the murdered influencer; users were asking, “Are you alive?”
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Days after her murder, influencer Valeria Márquez reappeared on TikTok. Not through tributes or compilations, but in live broadcasts from a new account that used videos she had recorded before her death.
The incident has sparked a wave of confusion, speculation, and debate about who might be behind the account, which had 19,000 followers as of May 25 but surged to over 180,000 followers after the livestream. The live video even reached 190,000 simultaneous viewers.
During the broadcast, old clips of Valeria appeared, speaking naturally as she used to with her followers. The scene caused a mix of surprise and confusion: thousands of users wrote comments like “Are you alive?”, unsure if it was a real livestream, an edited video, or a rebroadcast.
A TikTok account streamed content from Valeria Márquez, which has left internet users baffled. (TikTok)
The profile is unverified and presents itself as the “official account.” During the livestream, virtual gifts and Super Chats were received—meaning real financial earnings were generated using the image of the murdered influencer—raising questions about who is behind the exploitation of her likeness.
The lack of clarity about the account’s origin has ignited an ethical and legal debate. Some users claim it’s meant as a tribute, while others directly accuse those responsible of posthumous exploitation of Valeria Márquez’s image for profit.
So far, neither the influencer’s family nor anyone close to her has confirmed whether the account is managed by people within her circle or if any complaints have been filed for digital identity theft.
What happened to Valeria Márquez?
Valeria Márquez died within seconds. The 23-year-old influencer was livestreaming from her beauty salon in an upscale area of Zapopan, Jalisco, when she was shot at point-blank range by a man who entered the premises without raising suspicion.
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